Improve Quality of Life

Key Strategies

• Promote healthy and purposeful living
• Provide opportunities for youth to thrive
• Celebrate our diversity through multicultural events
• Continually reevaluate the effectiveness of programs and services
• Invest in cultural and recreational amenities
• Focus on sustainability and resiliency to climate change 

Priority Initiatives

• Improve coordination with service providers and partner agencies to reduce the negative impacts of homelessness, both on unhoused folks and community quality of life
• Evaluate different models to deliver impactful, inclusive, and affordable programming
• Expand the Community Enhancement Unit (CEU) to beautify and maintain Woodland’s
  streets, parks, facilities, and neighborhoods
• Continue to partner with Yolo County Housing to take next steps in revisioning and
  revitalizing the Yolano-Donnelly and Armfield neighborhood
• Proactively pursue opportunities to increase senior housing

Continuing Initiatives

• Monitor and ensure effective utilization of the East Beamer Way Campus to reduce homelessness in Woodland
• Complete remaining deferred maintenance improvements to the Library
• Focus on walkability, bikeability, safety, and neighborhood traffic calming
• Strengthen code enforcement
• Continue to implement Equity Action Plan to ensure better access to City programs, services, and facilities
• Support and assist community groups in efforts to invest in recreational facilities
• Expand public arts and continue to grow multicultural activities including strengthening the relationship with our Sister City

Focus on Economic Development & Downtown

Key Strategies

• Cultivate existing businesses
• Strengthen communications and relationships with entire business community
• Continue to develop Woodland as a visitor destination
• Expand digital and technology-based economy
• Develop workforce training initiatives in support of existing and future economy

Priority Initiatives

• Support the establishment of a global center of innovation for food, agriculture and health as a catalyst project for the Woodland Research & Technology Park.
• Incentivize economic growth in sectors that generate substantial sales tax revenue
• Support the construction of new industrial space, with a focus on higher wage and property value-generating projects
• Facilitate stakeholder conversations focused on improving local workforce development initiatives
• Implement professional marketing, events, and promotions that drive increased business activity and hotel stays, including using our new Entertainment Zone ordinance to promote Woodland as a destination
• Focus on inclusive economic development and diversifying Woodland’s job base through retention, expansion, and attraction of technology-based industries
• Partner with County Fair Mall ownership to develop viable reuse for the mall
• Evaluate downtown parking utilization and implement changes to continually improve management and user experience
• Improve communication with businesses in all areas and sectors

Continuing Initiatives

• Continue to partner with Yolo County in enforcing unpermitted street vendor activity while providing a pathway for vendors to become licensed and operate in conformance with codes
• Advance pre-development of the Woodland Research & Technology Park
• Continue to promote The Food Front industry partnership
• Lighting, landscaping, and public art enhancements (with a focus on Downtown and expand throughout the community)

Strengthen Public Safety & Infrastructure

Key Strategies

• Continually assess public safety service delivery models
• Invest in programs that support youth and families
• Communicate and educate the public on neighborhood safety
• Ensure maintained infrastructure that complies with regulations

Priority Initiatives

• Expand traffic and law enforcement capacity across sectors, including traffic, patrol, and investigations
• Educate public on the importance of flood safety and take steps necessary to advance flood protection project
• Advance design-build of new fire station at Gibson Road and Bourn Drive
• Mitigate congestion on E. Main Street and secure state and federal funding for 5/113 freeway connector and E. Main Street Neighborhood Livability project
• Upgrade the public safety radio system infrastructure to enhance communication and ensure timely and effective response of emergency services
• Evaluate industry best practices in public safety delivery models and identify potential opportunities to adapt and expand capacities, including a focus on staffing strategies and limiting reliance on overtime
• Complete rate study and adopt new multi-year sewer and water utility rates
• Take necessary steps to consider an Urban Limit Line amendment to expand water user base and prioritize resident affordability

Continuing Initiatives

• Continue to invest in projects to improve the efficiency and resiliency of the City's water system and overall public infrastructure
• Continue to leverage state and outside funding for reconstruction of major roadway corridors
• Develop a citywide policy to enhance sidewalks and clarify maintenance responsibilities
• Advocate to State of California for maintenance of Cache Creek
• Continue to advocate for key legislative changes to criminal justice system
• Expand volunteer and neighborhood watch programs

Enhance Governance & Fiscal Responsibility

Key Strategies

• Proactive communication of factual and relevant information
• Utilize City boards and commissions to effectively engage public
• Streamline budget process while maintaining transparency
• Regularly reassess effectiveness of government services

Priority Initiatives

• Conduct a comprehensive community engagement effort to build understanding of City services, finances, and budgetary limitations
• Cultivate community foundations to help support improved public services and programming
• Maintain balanced budget while strategically investing in projects and programs that yield fiscal, social, and/or environmental benefits
• Ensure timely and broad-based dissemination of information and seek input to continue to improve communication and engagement efforts
• Assess staff recruitment, retention, training, and data collection with a focus on diversity, equity, and inclusion
• Reduce/manage costs for services provided to, or received from, external agencies, with a focus on YoloTD, Animal Services, and Elkhorn
• Reduce/manage costs associated with the operation of the Woodland Cemetery and analyze alternative service models, including re-establishing a Cemetery District
• Evaluate new and innovative funding strategies to help the City continue to provide exceptional programs, services, and infrastructure.
• Establish funding mechanism to cover costs to comply with state stormwater quality mandates
• Reduce City utility costs by assessing and identifying strategies to increase efficiency and sustainability, including evaluating purchase of existing City solar arrays
• Facilitate community engagement with the legislative process by expanding digital access to City Council Meetings consistent with new State of California requirements

Continuing Initiatives

• Improve collaboration with partner agencies and community organizations
• Improve and expand access to constituent services
• Invest in improved service delivery and organizational efficiencies
• Continue to work with labor groups to address budget priorities while ensuring adequate benefits
• Review the City’s investment policy